Built by Someone Who Lived It.
FOLLICODE wasn’t born in a boardroom. It was born from years of frustration, failed treatments, and a refusal to accept that “just dandruff” was the answer to watching your hair disappear.
To give every person suffering from scalp inflammation and hair loss the honest, science-backed system that the industry refused to build — because managing your symptoms was more profitable than solving them.
You’ve Been Let Down.
We know — because we’ve been there too.
You’ve spent years rotating through shampoos that stop working after a few weeks. You’ve sat in dermatologists’ offices only to be handed another steroid cream and told it’s “just dandruff.” You’ve watched your hair thin while the products meant to help made things worse.
Products stop working. Antifungals lose effectiveness as yeast builds resistance — and nobody told you why.
Steroids create dependency. Rebound flares worse than what you started with — the very treatment trapping you in the cycle.
Hundreds — sometimes thousands — wasted. On products that only address one piece of a multi-step problem.
Dismissed by doctors. When your dermatologist runs out of options and says “there’s nothing else to try” — that’s not a diagnosis. That’s abandonment.
None of this was your fault. The problem wasn’t you. It was the approach.
The Industry Wasn’t Designed to Solve This
Here’s an uncomfortable truth most brands won’t tell you:
Single-target products can’t solve a multi-step problem.
Seborrheic dermatitis involves yeast, immune overreaction, and follicle damage. Most products only address one of these. That’s not a solution — it’s a bandage.
Yeast builds resistance. That’s by design.
Malassezia forms protective biofilms that make it 100–1,000x more resistant to antifungals. Your shampoo didn’t “stop working” — it was never built to get past the fortress.
Steroids suppress symptoms. They don’t fix anything.
Topical steroids reduce redness fast — then create dependency and rebound flares worse than what you started with. The condition persists. The prescription renews.
Nobody connects scalp inflammation to hair loss.
Most dermatologists prescribe dandruff shampoo and minoxidil separately — even though minoxidil’s alcohol base can worsen seborrheic dermatitis. It’s a cruel catch-22.
A repeat customer is more profitable than a cured one. Somebody had to build something better.
So We Built Something Different.
FOLLICODE is a 3-step system designed around the complete inflammation-to-hair-loss cascade — not just one piece of it.
CALM the source.
Our Scalp Reset Shampoo reduces yeast load, destabilizes biofilms, and creates a clean environment — without the harsh chemicals that damage your hair.
BLOCK the overreaction.
Our Anti-Inflammatory Serum calms the immune response that continues even after yeast is controlled — the missing step every other brand ignores.
GROW your hair back.
Our Regrowth Serum targets the exact DKK1/TGF-β2 pathway that forces follicles into premature shedding — with clinically studied ingredients at real concentrations.
The People Behind FOLLICODE
FOLLICODE was founded by Emma Caldwell after her own battle with seborrheic dermatitis and hair loss — a story she shares openly on our Our Story page.
Behind her is a team of formulators, researchers, and people who’ve lived with this condition. Every decision we make starts with one question: would this have helped us when we were suffering?
The complete 3-step system. Built for exactly this.
